concept
Life needs more Desperados. Live by your own rules – ‘cause when you stop being so sensible, dare to shake things up and embrace the way of the Desperados, life always gets more interesting…

We created seven bite-size 15-second TV-spots – to support complete re-branding in addition of a bespoke typographic language, over 80 hand-drawn print headlines, lifestyle posters featuring raw black-white photography, a complete re-branding across point of sale and merchandise, crazy shareable GIF-language.
Campaign delivers a bombardment of motion candy and celebrate the confidence, effortless attitude and playful spirit of Desperados.