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Client : Ferrari
Category : Online film

Agency : Wieden+Kennedy

concept
The automotive industry is at a turning point. Automated cars carry the promise of more security and comfort. But a car without a stirring wheel is like a life without emotions. Ferrari has been a guardian of emotions for the past 70 years and is ready to carry this mission into the near future.

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Promo assets
On the occasion of Ferrari’s 70th anniversary, mysterious trailers depicting a dull dystopian future have been released on social networks.
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