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Client : Canal+
Category : App.
Agency : BETC
concept
French broadcaster Canal+, wanted to promote its new television series about the infamous Borgia family.
We invited the audience to experience the first ever 360 degree interactive fiction. An exclusive sequence of the Tom Fontana’s show was produced and shot with a 360 degree camera, enabling users to watch the scenes from any desired angle and become their own director.
By moving their tablet or smartphone in different directions, the users could inspect every corner of the scene, and witness the Borgias’ true colours of corruption, lust and murder.
Awards
FWA Mobile of the day
MOBIUS Best in show-Online