Client : Nike France
Category : TVC
Agency : Wieden+Kennedy
concept
Nike believes that brilliant football is contagious, that it only takes one move to ignite the game and inspire a nation. For French footballer Blaise Matuidi it all started with a moment of magic by Jay Jay Okocha. Jay-Jay was the spark that set him on a meteoric rise to the top. And now in his own right, Blaise is a source of inspiration. Not only in the world of football, but also in the worlds of fashion, culture, and music, becoming the muse of various artists and designers, including French Hip-Hop artist, Niska.
Launching ahead of the 2016 European Championships, the film is construct like a short biopic featuring Matuidi – a player who is emblematic of the Spark Brilliance idea, to inspire kids all over the world to play brilliant football themselves.