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Client : Axe
Category : Online campaign

Agency : Buzzman

concept
The new Axe Rise Up shower gel gives you the kick you need to be on your best game, from dusk to dawn.
We triggered our audience curiosity with a video challenging their attention to detail. We then engaged them to “rise up” every morning and connect to the campaign website, which was only opened from 7 to 9 am.


Sexy Axe Girls would put them through a series of tests to measure their awareness. The lucky winner would then have the Axe Girls come to his place for a very entertaining breakfast.