Scroll to know more
Client : Yamaha
Category : Digital
Agency : Buzzman
concept
Yamaha wanted to create excitement around the new V-max without actually showing it.
So we decided to let people experience how it feels to drive it. An interactive film would challenge users to participate in a motorcycle race. They would have to shout into their phones to drive the motorcycle. The more they screamed, the faster the motorcycle would go.
Players were then encouraged to post their screaming videos on the Yamaha Youtube page, in order to feature in a V-max remix..
