concept
Since its creation in 1971, MSF has based its action on one key principle: independence. It’s independence that allows MSF to go where cameras won’t go. It’s independence that allows MSF to welcome wounded from opposite sides into the same hospital.  It’s independence that allows MSF to denounce those who don’t respect the rights of the victims, whoever they are. This independence is priceless, but it has a cost.
We partnered with French actor Ahmed Dramé, who serves as ambassador for the platform and stars in the film at the heart of our campaign, to promote it. The 90-second film is featured on the platform itself, while a 30-second version will air on television and online.