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Client : Milka
Category : Integrated

Agency : Wieden+Kennedy

concept
This integrated campaign follows the Milka Biscuit Jars as they set out on an unforgettable quest to collect their cherished biscuits. We’ll invite biscuit lovers to take part in this experience by reviving a classic fun filled family activity by creating a limited edition Milka Biscuits board game.
From grandkids, to grandparents, to parents, board games have the ability to gather families and friends together. Which is what Milka is all about!

Visit milkabiscuitrun.wkams.com

Grab them all.
The board game gives Milka Biscuits the rare opportunity to be physically present at home and be the center of entertainment for everyone.
But Milka Jars live, breathe and dream about their delicious Milka Biscuits. So much so – they’ll also do almost anything to get their hands on the sweet tender treats online and even during events through all Europe.

Grab them all
The board game gives Milka Biscuits the rare opportunity to be physically present at home and be the center of entertainment for everyone.
But Milka Jars live, breathe and dream about their delicious Milka Biscuits. So much so –
they’ll also do almost anything to get their hands on the sweet tender treats online and even during events through all Europe.