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Client : Air France
Category : App.
Agency :BETC
concept
Air France has always cultivated a tight relationship with the music industry and is famous for it’s in-flight playlists.
We wanted to allow people to access the playlists from the ground, whilst reminding them that they are best enjoyed on board an Air France flight.
We designed a mobile app that would let them capture songs floating in the sky in augmented reality, and play music games to get tickets to exclusive concerts. And the more they travelled, the more songs they would add to their personal playlist.