concept
There are many things you can do with your fingers, but one of them can actually save lives.

AIDES wanted to raise awareness about a sobering fact: less and less people take HIV tests, even though it is more accessible, through new technics like the finger prick test.
To launch the campaign, a music video showing the kinky adventures of a finger was seeded to a number of relevant influencers. 


People were then invited to use their finger to play a sexy music game on their phones, as well as on a dedicated website. The players would then be informed how their finger could also save lives, by making an appointment for an HIV test in the nearest facility.