What gives an interior the most character are the people who live in it. But what happens when we’re not home? What do our furniture pieces get up to while we’re away? No doubt they’re just waiting for us to return.

 

The brand that champions the art of living-well at home invites us to discover what really happens in our homes, in this musical comedy performed entirely by furniture.

 

See more IKEA campaigns on my Vimeo

A well-designed kitchen changes everything, but it won’t make you a great chef. Here are a few digital assets designed to amplify the campaign (full TVCs viewable on my Vimeo page) dedicated to the kitchen furniture and appliances.

Grand opening of the Nice store, a city known for its blue chairs along the Promenade.