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Decathlon, the brand that democratized sport, is launching its very first premium hiking shoe, built with the same philosophy that shaped the brand: quality and accessibility, made for everyone to enjoy.

That’s how MH-01 was born: a clumsy but fearless little robot who heads out into the wild wearing the hiking shoes. The ultimate test? Maybe not quite…

This project was also the first in-house production from Orès Collective’s studio to integrate the latest AI advancements available to date, allowing the team to push their creative ambitions further within a limited budget, and making it easier to adapt the campaign for a global rollout.