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Client : Deezer EU
Category : Print

Agency :Buzzman

concept
Music has the extraordinary power to change how we see the world. Listen to Lana Del Rey or System of a Down on the same train ride, and you’ll get two completely different journeys.

All tracks are available on every streaming platform, so why subscribe to one rather than another? It’s impossible to explain the goosebumps just as it’s impossible to explain why Deezer is cooler than the rest. You simply have to experience it to know.

That’s exactly what these interactive billboards invite you to.

How it works
Scanning the QR code brings the image to life in a short branded video, paired with the perfect track that becomes the headline of the print ad.