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Client : Coral Gardeners
Category : Direct
Agency : Orès France
concept
To raise awareness among as many people as possible about coral bleaching, the
Coral Gardeners nonprofit enlisted the help of the superhero most concerned with
the cause.
To mark the release of Aquaman 2, Warner Bros surprised fans with an exclusive
trailer whose colors gradually faded away, ending in black and white. To restore
the original colors, just like the ocean’s coral reefs, people were then invited to
visit a donation platform, where they could receive the film in its original version
while supporting the NGO’s actions.