concept
To build awareness for Shine, an online bank for professionals (tradespeople, freelancers, entrepreneurs, etc) founded by former pros themselves, the brand needed to shake up the industry’s playbook.

Even when they only half-understand the request, true pros know exactly what other pros go through in their day-to-day. Whether a pack of dogs starting to bark in unison at the groomer’s, or a printer goes rogue on an architect stressed out by deadlines, Shine’s advisors are there to help them get things done.